Our Philosophy
Nutrition is Love
We are what we eat.
This timeless truth applies equally to our beloved pets. Every meal your pet consumes becomes the foundation of their body, their energy, their health, and their happiness.
Most pet owners care deeply about their companions, yet often overlook the profound impact of nutrition.
Food is not merely sustenance—it's preventive medicine, a source of vitality, and one of the easiest and most powerful expressions of love.
Every meal is an investment in more healthy, joyful years together with your beloved companion.
Premium nutrition is the gift that keeps giving—and it's simpler than you think.
Distinguished Excellence
What Makes Us Different
Every element of our service reflects our commitment to excellence and your pet's wellbeing.
100% Human-grade
No preservatives, artificial colors, or fillers. Just real, whole ingredients your pet deserves.
Vet-Formulated Nutrition
Created by certified veterinary nutritionists and veterinarians specifically for your pet's health.
Pre-portioned freshness directly to your home
Each meal packet is weighed precisely to your pet's one-meal serving. No measuring, no guessing—just ready-to-serve nutrition.
Uniquely Customized
Every recipe is exclusive to your pet based on age, weight, health conditions, and needs. No generic formulas—only personalized nutrition.
Process
From Assessment to Your Home
Our streamlined process ensures precision, quality, and care at every stage.
Health Assessment
Tell us about your pet's age, breed, weight, activity level, and any health conditions.
Expert Formulation
Our veterinary nutritionists create a personalized recipe tailored to your pet's nutritional needs.
Trial and Preparation
We guide you through a trial period to smoothly transition your pet's current meal to our custom-formulated food.
Monthly Delivery
Your custom meals arrive frozen monthly, ready to thaw and serve fresh to your pet.
Exclusive Membership
Our commitment to quality begins with a curated, referral-based membership approach that ensures personalized attention for every pet.
Exclusive Membership Access
We operate on a members-only, referral-based model. New members must receive a referral from an existing member and schedule an appointment to begin their journey with us.
Limited Membership Availability
To maintain our commitment to exceptional quality and personalized care, we limit the number of active memberships. New openings are announced on our website and Instagram. A waitlist period may apply when membership capacity is reached.
Service Guidelines
We prioritize safety, health, and veterinary science in every meal we create for your beloved companion.
Specialized Dietary Support
We accommodate prescription meal requirements and special dietary needs, including tube feeding and other medically necessary feeding methods.
Our Dietary Standards
For the safety and health of your pet, we do not offer raw meat diets due to various health risks including bacterial contamination and nutritional imbalances. We focus on safe, properly prepared nutrition backed by veterinary science.
Love From Pet Parents
Real Results, Happy Pets
Join pet owners who've transformed their pet's health and happiness.
"Since switching to Gwel's customized meals, Max has more energy and his coat is shinier than ever. The personalized approach makes all the difference!"
Sarah Johnson
Max's Owner
"Luna had digestive issues for years. Within weeks of starting the vet-formulated meals, she's a completely different dog. Thank you, Gwel!"
Michael Chen
Luna's Dad
"The convenience of pre-portioned meals combined with expert nutrition is unbeatable. Bella loves every meal, and I love knowing she's getting the best."
Emily Rodriguez
Bella's Mom
