Privacy Policy

Last Updated: January 10, 2026

1. Introduction

Gwel Ltd. ('Gwel', 'we', 'us', or 'our') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our custom pet nutrition services, website, and subscription meal delivery service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you register for our services, including: name, email address, phone number, mailing address, date of birth, and payment information.

2.2 Pet Information

To provide personalized nutrition plans, we collect detailed information about your pet(s), including: pet name, species (dog/cat), breed, age, weight, gender, spay/neuter status, health history, current medications, allergies, activity level, current diet, and feeding preferences.

2.3 Health and Veterinary Information

With your consent, we collect health-related information about your pet, including: past and current medical conditions, veterinary records, diagnostic test results, prescription requirements, and consultation notes from our veterinary nutritionists.

2.4 Usage and Technical Information

We automatically collect certain information when you visit our website, including: IP address, browser type, device information, pages visited, time spent on pages, and referring website addresses.

3. How We Use Your Information

We use the information we collect to:

Create and deliver personalized nutrition plans for your pet
Process and fulfill your subscription orders
Communicate with you about your account and services
Schedule and conduct health assessments and consultations
Coordinate with your veterinarian (with your consent)
Improve our products and services
Send you marketing communications (with your consent)
Comply with legal obligations
Detect and prevent fraud or security issues
Analyze usage patterns and optimize our website

4. Information Sharing and Disclosure

We may share your information with:

Veterinary professionals: Our certified veterinary nutritionists and consulting veterinarians who create and review your pet's meal plans
Service providers: Third-party companies that help us operate our business (payment processors, delivery services, IT support)
With your veterinarian: Only with your explicit written consent
Legal requirements: When required by law, court order, or to protect our rights and safety or the rights and safety of others

We never sell your personal information to third parties. All service providers are contractually obligated to protect your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption, secure servers, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Pet health records are maintained for 7 years after membership termination, as required by veterinary practice standards. You may request deletion of your data, subject to legal retention requirements.

7. Your Rights and Choices

You have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Withdraw consent for data processing
Request a copy of your data

To exercise these rights, please contact us at privacy@gwel.com. We will respond to your request within 30 days.

8. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your website experience, analyze usage, and personalize content. You can manage cookie preferences through your browser settings, though disabling cookies may affect website functionality.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us immediately.

10. International Users

Our services are based in [Your Country]. If you access our services from outside [Your Country], your information will be transferred to and processed in [Your Country], which may have different data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or through our website. Continued use of our services after changes indicates acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Gwel Ltd.

Email: privacy@gwel.com

Phone: [Your Phone Number]

We will respond to all inquiries within 5 business days.